Before weddings, there was fashion.
the story
Years shooting editorial work meant thinking in terms of story, not snapshots. Every frame had a point of view. Every shoot had a reason for the light, the styling, the angle chosen over a dozen others. That discipline didn't disappear when weddings entered the picture. It became the standard.
The couples drawn to this work tend to already understand that distinction. They're not looking for someone to document their day. They're looking for someone to direct it.